Privacy Policy

At Home Furniture UK, we are committed to protecting your privacy and ensuring that your personal data is handled responsibly and transparently. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website, purchase our handcrafted beds, bespoke sofas, wall panels, or interact with our services. It also outlines your rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Data Controller Status

Home Furniture UK is a UK-based e-commerce retail business. For the purposes of data protection law, we act as the “data controller” of the personal data you provide to us.

Personal Data We Collect

We may collect and process various categories of personal data, including:

  • Identity & Contact Data: Name, email address, phone number, billing address, and delivery addresses.
  • Financial Data: Payment details (processed securely via encrypted third-party payment gateways; we do not store full payment card details).
  • Technical & Usage Data: IP address, browser type, time zone setting, device type, operating system, purchase history, fabric swatch requests, and interactions with our website.
  • Social Media Data: Username and public profile details if you interact with us or tag us on social platforms.

Note: We do not collect special category data (such as health or ethnicity) unless explicitly provided by you for a specific bespoke request and with your explicit consent.

How We Collect Your Data

Your personal data is collected through:

  • Direct Interactions: When you place an order, request fabric swatches, create an account, or contact our customer support team.
  • Automated Technologies: Cookies and web analytics tools.
  • Third-Party Sources: Trusted partners including payment gateways, logistics/delivery couriers, and marketing platforms.

How We Use Your Personal Data

We use your personal data for the following purposes:

  • To process, manufacture, and deliver your order and manage your account.
  • To provide customer support and send transactional communications (e.g., order updates and delivery dispatch tracking).
  • To send requested free fabric samples and product recommendations.
  • To send marketing communications (if you have explicitly opted in).
  • To improve our store functionality, prevent fraud, and comply with UK legal and tax obligations.

Our legal basis for processing your personal data depends on the context:

  • Consent: For direct marketing communications and optional cookie preferences.
  • Contractual Necessity: To fulfill custom furniture orders, deliver goods, and provide requested services.
  • Legal Obligation: To comply with legal, tax, and accounting requirements.
  • Legitimate Interests: Improving our products and customer experience, detecting fraud, and managing our business operations effectively.

Sharing Your Personal Data

We may share your personal data with trusted third parties who help us operate our business, including:

  • Payment processors (e.g., Shopify Payments, Stripe, Klarna, PayPal)
  • UK delivery and specialist furniture courier services
  • IT, hosting, and e-commerce platform providers
  • Marketing platforms (e.g., Klaviyo, Mailchimp)
  • Professional advisers (accountants, legal counsel, and business auditors)
  • Regulatory bodies when strictly required by law.

International Data Transfer

In cases where third-party providers store data outside the UK or European Economic Area (EEA), we ensure appropriate safeguards (such as UK International Data Transfer Agreements or Standard Contractual Clauses) are implemented to protect your information.

Data Retention

We retain your personal data only as long as necessary to fulfill the purpose for which it was collected. For accounting and tax regulations, we retain order records and transaction details for six years. Once data is no longer required, it is securely deleted or anonymized.

Your Rights Under UK GDPR

Under UK GDPR, you have the following rights:

  • The right to access the personal data we hold about you.
  • The right to rectify inaccurate or incomplete data.
  • The right to request deletion of your personal data.
  • The right to restrict or object to data processing (including direct marketing).
  • The right to data portability.
  • The right to withdraw consent at any time.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO). To exercise any of your rights, please contact us using the information below.

Cookies and Tracking

Our website uses cookies to enhance browsing, analyze site performance, and personalize recommendations. You can adjust your cookie settings through your web browser at any time.

Data Security

We maintain robust technical and organizational security controls, including SSL encryption and secure checkout protocols, to protect your personal data against unauthorized access, theft, or misuse.

Our site may contain links to external sites. We are not responsible for the content or privacy practices of external third parties.

Children's Privacy

Home Furniture UK is not directed at children under the age of 13, and we do not knowingly collect data from children.

Changes to This Privacy Policy

We reserve the right to update this policy as needed to reflect business or statutory changes. Any updates will be published directly on this page.

Contact Information

If you have any questions regarding this Privacy Policy or wish to exercise your data rights, please contact our team at:

Email: info@homefurnitureuk.co.uk
Phone: 07756 123 123 | 0208 123 425