1. Who We Are

HomeFurnitureUK and HFUK are brands used to provide furniture, bespoke design, retail, delivery, installation and related customer services. The legal entity responsible for deciding how and why your personal information is used is the data controller.

2. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, technology, legal obligations or privacy practices. When we make changes, we will publish the revised version on our website and update the “Last updated” date. Where required by law, we will provide additional notice of material changes.

3. Personal Information We Collect

The information we collect depends on how you interact with us. We only collect information that is relevant to our business and the services you request.

Information you provide to us

• Contact details, such as your name, email address, telephone number, billing address and delivery address.
• Order and transaction information, including products ordered, chosen specifications, order history, payment confirmation and delivery information.
• Account information, if customer accounts are available, such as login details and account preferences.
• Bespoke furniture and service information, such as selected sizes, fabrics, finishes, room requirements, access information, measurements, photographs or other details you choose to provide so that we can design, manufacture, deliver or install your order.
• Shopping information, such as products you view, save, add to a basket or add to a wishlist where those features are available.
• Customer service information, including enquiries, complaints, returns, warranty communications and any information you provide when contacting us.
• Marketing preferences and any consent choices you make.

Information collected automatically

When you use our website, certain technical information may be collected automatically through cookies and similar technologies. This may include your IP address, device and browser information, approximate location derived from your IP address, pages viewed, actions taken on the website, referral information and other usage data.

Information received from third parties

We may receive personal information from organisations that help us operate our business, such as e-commerce platform providers, payment processors, delivery and installation partners, analytics providers, advertising platforms and fraud-prevention services. For example, a payment provider may tell us that a payment has been authorised without giving us your full card details.

Special category information

We do not ordinarily need to collect special category personal data, such as information about health, ethnicity, religion or biometric data. Please avoid providing this type of information unless it is genuinely necessary for a specific request. Where we do need to process such information, we will do so only where permitted by law and with appropriate safeguards.

4. How and Why We Use Personal Information

We use personal information only where we have a lawful reason to do so. The main purposes and lawful bases that may apply are set out below.

Where we rely on legitimate interests, we consider whether our business interest is necessary and proportionate and whether your rights and reasonable expectations outweigh that interest. Where we rely on consent, you can withdraw that consent at any time without affecting processing that was lawful before withdrawal.

5. Cookies and Similar Technologies

We use cookies and similar technologies to operate our website, remember preferences, understand how the website is used and, where enabled, support advertising or personalisation.

Some cookies are strictly necessary for functions such as keeping items in your basket, processing checkout or protecting the website. Other cookies, including many analytics and advertising cookies, will only be used where the required consent has been obtained.

You can manage available cookie choices through our cookie controls and, separately, through your browser settings. Blocking some cookies may affect website functionality. Where our website uses third-party technologies, those providers may also process information in accordance with their own privacy notices.

6. Marketing Communications

We may send you information about HomeFurnitureUK or HFUK products, offers and services where we are permitted to do so. Depending on the circumstances, this may be based on your consent or on another lawful basis permitted by data protection and electronic marketing rules.

You can opt out of marketing emails or messages at any time by using the unsubscribe option in the communication or by contacting us. Opting out of marketing will not stop essential service messages relating to an order, delivery, account, warranty or customer service request.

7. How We Share Personal Information

We do not disclose personal information simply because it has commercial value. We may share information where reasonably necessary to operate our business, provide your order or comply with law, including with:

• Website, e-commerce, hosting, cloud and IT service providers.
• Payment processors, banks and fraud-prevention providers.
• Manufacturing, warehouse, delivery, courier, installation and fulfilment partners where they need information to complete your order.
• Customer service, communications, analytics and marketing service providers.
• Professional advisers such as accountants, insurers, auditors and legal advisers.
• Companies within our corporate group, where applicable, for legitimate business administration.
• Police, courts, regulators, tax authorities or other bodies where disclosure is required or permitted by law.
• A purchaser, investor or adviser in connection with a proposed or completed sale, merger, restructuring or transfer of all or part of our business, subject to appropriate confidentiality and legal safeguards.

Service providers that process information on our behalf are expected to use it only for the agreed purpose and to protect it appropriately. Some third parties act as independent controllers and will explain their own use of personal information in their privacy notices.

8. International Transfers

Some of our service providers may process personal information outside the United Kingdom. Where personal information is transferred internationally, we take steps required by applicable law to ensure an appropriate level of protection, for example by relying on an adequacy regulation or approved contractual safeguards. You may contact us if you would like more information about the safeguards relevant to your information.

9. Retention of Personal Information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including to fulfil orders, provide aftercare, maintain appropriate business and financial records, meet tax or legal requirements, manage disputes and protect our legal rights.

Retention periods vary according to the type of information and the circumstances. When deciding how long to retain information, we consider the nature and sensitivity of the data, the purpose of processing, legal and contractual requirements, limitation periods and whether the same purpose can be achieved using less information.

10. Reviews and Other Public Content

If our services allow you to submit a product review, photograph, comment or other content to a public area of our website, that content may be visible to other people. Please avoid including information in public content that you do not want others to see. We cannot control how information that you deliberately make public may be copied or used by other users or third parties.

11. Third-Party Websites and Services

Our website may contain links to websites, social media platforms or services operated by third parties. We do not control those third parties and this Privacy Policy does not govern their handling of information. We recommend reviewing the privacy notice of any third-party service before providing personal information to it.

12. Children’s Privacy

Our products and services are intended for adults and are not directed at children. We do not knowingly seek to collect personal information from children. If you believe a child has provided personal information to us inappropriately, please contact us so that we can review the matter and take appropriate action.

13. Security

We use reasonable organisational and technical measures designed to protect personal information against accidental loss, unauthorised access, alteration, disclosure or misuse. Access to personal information is limited according to business need where practicable.

No website, network or method of electronic transmission can be guaranteed to be completely secure. Please use appropriate care when sending sensitive information and keep any account password or login credentials confidential.

14. Your Data Protection Rights

Depending on the circumstances and the lawful basis we rely on, UK data protection law may give you rights in relation to your personal information, including:

• Access — to ask whether we process your personal information and request a copy of it.
• Rectification — to ask us to correct inaccurate or incomplete information.
• Erasure — to ask us to delete personal information in circumstances where the law provides this right.
• Restriction — to ask us to limit how we use personal information in certain circumstances.
• Data portability — to receive certain information in a structured, commonly used and machine-readable format, or ask for it to be transferred where the right applies.
• Objection — to object to certain processing based on legitimate interests and to object to direct marketing.
• Withdraw consent — where processing is based on consent, to withdraw that consent at any time.

These rights are not all absolute and exemptions may apply. We may need to verify your identity before acting on a request. We will respond within the period required by applicable law and will explain our decision if we cannot fully comply with a request.

15. Automated Processing

We and our service providers may use automated signals to help detect fraud, assess transaction risk, protect our website or personalise aspects of the online experience. If we carry out solely automated decision-making that produces legal or similarly significant effects for you, we will provide the information and safeguards required by applicable law.

16. Complaints

If you have a concern about how HomeFurnitureUK or HFUK has used your personal information, please contact us first so that we have an opportunity to investigate and respond.

You also have the right to complain to the UK supervisory authority, the Information Commissioner’s Office (ICO). Current ICO contact details include:

17. Contact Us

If you have questions about this Privacy Policy, want to exercise a data protection right, or have a privacy concern, please contact us using the details below: